With Millennials at the forefront of today’s workforce, the employee experience is a must.
Employee experience is the totality of experiences an employee has during his or her interaction with a company. It starts during the recruitment stage and ends when the employee leaves the company. A crucial component of employee experience is organisation culture. The pinnacle of which is an environment where creativity is cherished, risk‐taking is embraced and encouraged, communication is revered, and resources are committed.
Sounds simple, and it is, provided you follow these 3 steps:
1. Make innovation a strategic imperative and core competency – don’t get stuck on the concept of ‘rewarding’ innovation because this becomes subjective and difficult to manage over time. Instead, encourage employees to solve problems that haven’t been identified. Leadership has to be ready and willing to accept not only failure, but the potential loss connected to it.
2. Use space creatively and link it to the needs of the workforce – not everyone enjoys working in a loud, open-plan office. Use space to create quiet, individual spaces; collaborative spaces that are attractive; and learning spaces that lend themselves to continuous development.
3. Foster diversity – Diversity includes traits that a person is born with – gender, ethnicity, sexual orientation etc – and traits gained from experience – an employee who has worked abroad may be more inclined to appreciate cultural differences. Finding value in varying thoughts, ideas, concepts and how those are all communicated, captured and acted upon leads to greater business success. The Harvard Business Review conducted a study focused on diversity and found that companies that had a high level of diversity in its workforce out‐innovated and out‐performed those without it. Those companies were 45% more likely to report growth over the previous year and 70% more likely to report capturing a new market.