It’s always been the case, that companies want their employees to feel valued at work. If an employee feels valued when they are at work, they will be more committed and engaged, which drives a whole range of direct and indirect financial benefits for an organization. Good Employee Experience is what ultimately drives that feeling of commitment to a company.
In my work, I’m seeing much more awareness of the need to create and maintain a good Employee Experience. The prevailing attitude in a lot of businesses is that people can come and go, but the company will endure regardless. I believe that this is no longer true. With the rise of social media, Millennials and Gen-Z’ers, the modern-day workforce is much more vocal about what they want from their work and their employers. If you can’t provide a good Employee Experience then they will look elsewhere.
A good Employee Experience is holistic and data-driven. You have to understand your employees and what their preferences are, otherwise all your efforts will just be guesswork. It also has to be authentic: what you say on your website must be experienced in the workplace!
To keep Employee Experience relevant, there needs to be a long-term plan for continually improving it as your workforce evolves. You need to constantly communicate this plan to employees: that way they will know that you are serious about improving their working environment and will be much more willing to work with you to make it happen.
For any company with a multigenerational workforce, even though there are differences in each group, their common needs are the same. For example, no matter their age, everyone wants to achieve a healthy work/life balance, the only difference is what that actually looks like for the individual. For employees who are slightly older and are parents, maybe flexible working hours are more important than the ability to take longer holidays, which may appeal to younger workers without families who want to travel. It’s important for companies to be sensitive to the needs of all their employees and differentiate accordingly.
By recognising the needs of all staff members, and presenting them with viable ways to satisfy those needs and priorities, it’s possible to make Employee Experience work well for everyone.